TriMark Digital
Hannah Freyaldenhoven has a diverse range of work experience in the fields of content strategy, copywriting, journalism, and PR. Hannah currently works at TriMark Digital as a Senior Content Strategist, a position they have held since September 2020. Prior to this, they worked as a Content Strategist at the same company from May 2019 to August 2020.
Before joining TriMark Digital, Hannah worked at Clean as a Copywriter. Hannah held this position from April 2018 to May 2019, during which they developed integrated campaigns, contributed to pitch materials, and gained experience in paid social campaigns and experiential opportunities. Prior to that, they were a Junior Copywriter at Clean from June 2016 to March 2018, where they broadened their project experience to include websites, direct mailers, video scripts, event themes, conference booth designs, and campaign materials. Hannah also developed a passion for nonprofit accounts during this time. Hannah started their journey at Clean as a Copywriting Intern from June 2015 to May 2016, gaining valuable agency experience working on copywriting projects across various platforms for clients such as Lenovo, Medfusion, UNC KF, Builders Mutual, Fuquay-Varina, Carolina, and Kure beach.
Hannah also has experience in journalism and PR. Hannah worked at Feedstyle as the Director of Journalism and PR from December 2014 to June 2015, where they pitched and executed PR strategies for the launch of a startup app and created content for the app's UNC campus newsfeed. Prior to that, they worked as a Writer at Blue & White Magazine from September 2014 to May 2015, reporting feature stories for the UNC campus magazine distributed on campus and published online.
In addition, Hannah has worked as a Writer at Starmount Life Magazine (N2 Publishing) from May 2014 to May 2015, pitching and writing profile feature stories for the lifestyle magazine geared toward residents of Starmount. Hannah also helped transition the magazine from a Q&A format to longer stories and was responsible for photographing events and selecting appropriate photos for each feature.
Hannah's work experience also includes an Editorial Internship at DurhamCares from August 2014 to January 2015, where they created and repackaged content for the nonprofit's website and MailChimp campaigns, resulting in increased website hits and email read rates. Hannah also wrote highly successful blog posts to mobilize volunteers. Additionally, they worked as a Blogger at Tar Heel Blog from August 2014 to January 2015, creating content for the University of North Carolina at Chapel Hill's Admissions blog.
Outside of their professional career, Hannah has valuable experience as a Camp Counselor and Riding Instructor at Chatham Hall during the summers of 2013 and 2014. Hannah supervised and planned activities for campers, including art and games, and served as a riding instructor for horseback riding lessons.
Overall, Hannah Freyaldenhoven's work experience showcases their expertise in content strategy, copywriting, journalism, and PR across various industries, including digital marketing, nonprofit, publishing, and education.
Hannah Freyaldenhoven attended the University of North Carolina at Chapel Hill from 2012 to 2016, where they pursued a Bachelor's degree in Journalism and Mass Communications with a specialization in Public Relations.