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William Kilby

Senior Paid Media Strategist at TriMark Digital

William Kilby has a comprehensive work experience starting from 2015 when they worked as a Branch Manager for Young Entrepreneurs Across America. During this role, they successfully managed their own house painting business, generating over $27,000 in revenue and profiting over $6,000. In 2017, they worked as a Marketing Assistant for Keller Williams Realty, Inc., where they assisted with internet marketing, wrote blog posts, and managed Facebook business accounts. William then worked as an R&D Assistant at Unifi Manufacturing, Inc. In the same year, they served as the Senior Youth Director at Pilot View Friends Meeting, where they held weekly bible studies, organized youth outings, and taught a lesson to teenagers.

In 2018, William worked as an Account Manager at Heelprint Communications, a student-run communications agency at UNC-Chapel Hill. William served as a liaison between clients and the agency and led a team in rebranding and content creation projects. William also worked as a Marketing Coordinator at Tobacco Road Sports Cafe. William joined the American Advertising Federation as a UNC Team Member and later became the Chapter Secretary. Additionally, they interned as an Account Management Intern at Wildfire.

In 2019, William joined TriMark Digital as a Digital Marketing Manager. William then transitioned into the role of Paid Media Analyst before becoming a Paid Media Strategist. In 2022, they were promoted to the position of Paid Media Strategist, Team Lead. Concurrently, they also worked as a Student Ambassador for the UNC Shuford Program in Entrepreneurship.

Overall, William Kilby has gained diverse experience in digital marketing, account management, and leadership roles throughout their career.

William Kilby attended the University of North Carolina at Chapel Hill from 2015 to 2019, where they obtained a Bachelor of Arts (B.A.) degree in Media and Journalism with a concentration in Advertising and a minor in Entrepreneurship. William studied at the UNC Hussman School of Journalism and Media during this time. Prior to their university education, William Kilby completed their high school education at Forbush High School, where they obtained a High School Diploma. Additionally, they have obtained various certifications from Google, including the Google Ads Search Certification, Google Ads Measurement Certification, Google Ads Display Certification, Google Ads Mobile Certification, and the Google Analytics Individual Qualification.

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