Keaton Ballard

Keaton Ballard is a skilled Sales and Marketing Analyst currently working at Trilogy Christian Publishing since August 2023. Expertise includes optimizing email lead funnels, executing paid acquisition campaigns, and conducting A/B testing to enhance engagement rates. Previous roles include Sales & Marketing Analyst at Big Dog Solar Energy, where project management and data analysis were key responsibilities, and Business Operations Manager at Brent’s Lawn and Leisure, focusing on customer loyalty and inventory management. Education includes a Bachelor of Science in Communication with an emphasis in Digital Media Marketing from Brigham Young University - Idaho and ongoing studies for a Master's in Marketing Analytics at Western Governors University.