Jo Weston

Jo Weston is an experienced brand consultant and expert in building mission-driven businesses, currently leading brand strategy at YoJo since June 2018, with clients including Triodos Bank and Plastic Whale. Weston also serves as a brand consultant at Triodos Bank and a brand & story expert at Gritd, while aiding CEOs through brand purpose and mission as a Board Whisperer. Additionally, Weston works as a B Corp Sherpa at yellow.global, focusing on cultural transformation for sustainability. Highlights include coaching start-ups in marketing and communications at Filament STAC, serving on the board of Circular Communities Scotland, and previously leading brand efforts at Seenons, a tech company aimed at promoting a waste-free world. Educational background includes a CIM Advanced Certificate in Marketing, a Bachelor of Arts in Politics and English, and advanced studies in Dutch.