Yi Ru

YI RU possesses extensive experience in the hotel and travel industry, currently serving as the AVP of International Markets and Area General Manager for Trip.com Group since December 2013. Demonstrating strong leadership, YI RU oversees a diverse team of 400 across 13 countries, driving profitable growth and market penetration. Notable achievements include securing significant market share through successful tenders and strategic partnerships during the COVID-19 pandemic, as well as implementing effective business strategies that consistently exceed revenue targets. Previous roles include General Manager positions at Ctrip International and key sales leadership roles at Resorts World Sentosa, showcasing a proven track record in market expansion and operational efficiency. YI RU holds an Executive MBA and a Bachelor of Business Administration in Marketing from Singapore Management University.