Han Feng

Han Feng currently serves as Senior Director and Head of Marketing at Trip.com, having previously held the role of Director of Growth Marketing and Insights. Prior experience includes a position at 小红书 where Han Feng focused on growth marketing, and extensive tenure at Booking.com encompassing various roles such as Team Leader for PPC and Senior Market Analyst. Han Feng's background includes significant experience in performance marketing, search engine marketing, and data analytics, with a consistent emphasis on optimizing digital marketing strategies across multiple platforms. Educational qualifications feature an MPhil in Economics from the University of Cambridge and a Bachelor's degree in Economics from Tsinghua University, along with an exchange program at The University of Hong Kong.