Shuyun Bao

Shuyun Bao is an experienced SEO and digital marketing professional, currently serving as a Senior SEO Analyst at Tripadvisor since May 2023. Previously, Shuyun held various roles at THG, including SEO Manager and Senior SEO Executive, directing daily SEO operations and managing technical and content audits across multiple Asian regions. Earlier experience includes a position as a Performance Marketing Executive at Qumin, where responsibilities encompassed keyword research, technical SEO, and PPC campaign optimization, notably for Baidu and Google Ads. Shuyun's career began as a Social Media Editor and Marketer at Propeller TV, focusing on content creation for Chinese social media platforms. Educational qualifications include a Master's degree in International Media Business from the University of Westminster and a Diploma of Digital Marketing from the Chartered Institute of Marketing, among other degrees in software-related fields.