Simon O'Keeffe is an experienced analytics professional with a strong background in data products and business intelligence. Currently serving as a Senior Principal Analyst at TripAdvisor since October 2010, Simon plays a key role in empowering analysts by developing tools, foundational data sources, and best practices. Simon has held various positions at TripAdvisor, including Business Intelligence Manager, where team growth and performance were prioritized, and Product Analytics Manager, focusing on market expansion and Tableau adoption. Earlier experience includes the role of EU Search Analyst at HMV UK Ltd and a foundational background in computer science, holding a BSc degree from the University of Kent.
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