Rochelle Bengtson

Rochelle Bengtson is a passionate and results-driven leader in the digital and tech industry. With a background in product management, UX, engineering, site operations, analytics, and P&L ownership, she excels at aligning technology strategies with organizational and customer goals. Starting her career at Aritzia, she has held various roles at Joe Fresh and Hudson's Bay before joining TripArc as the VP of Product & User Experience. Rochelle holds a Bachelor of Commerce degree in Retail Management & Marketing from Ryerson University.