Alex Baer

Alex Baer is an experienced professional in digital transformation and retail consultancy, currently serving as the Head of Digital Transformation at Triple Point since March 2017, while also holding roles as Product Manager and Operations Manager. As a Partner at T&B Consulting, also since March 2016, Alex Baer focuses on strategy, planning, buying, merchandising, product development, training, operational review, and CRM & eCommerce. Previous positions include Analytics & eCommerce Marketing Manager at Ten Group and Manager of Digital Strategy at Iris-Concise, along with roles at Synthesio and Apple, where responsibilities ranged from analytics to training management.