Michael Generotzky

Michael Generotzky has a diverse work experience spanning various roles in the digital analytics field. Michael started their career as an intern at arvato AG in 2005. Michael then worked as a student trainee and intern at LifeSpan Holding GmbH from 2009 to 2010. In 2010, they joined Portal Projects Germany GmbH as a graduand before moving to Portalis Deutschland AG as a Product Owner from 2010 to 2012. Since 2012, Michael has been associated with Trakken, initially working as a Consultant Digital Analytics from 2012 to 2015, then progressing to the role of Head of Digital Analytics from 2015 to 2022. Currently, they hold the position of Director Digital Analytics at Trakken.

Michael Generotzky attended Fachhochschule Oldenburg/Ostfriesland/Wilhelmshaven from 2006 to 2010. Michael obtained a degree in Economics and E-Commerce, specifically a Dipl.-Kfm. (FH) degree. In addition to their formal education, Michael also earned the Google Analytics Individual Qualification (GAIQ) certification from Google. The date of obtaining this certification is not specified.