Terry Richards

Digital Analytics Director

Terry Richards is a seasoned professional in digital analytics and technology management, currently serving as the Digital Analytics Director at TRKKN since May 2025. Previously, Terry held the position of Senior Data and Technology Manager at Everybody Agency from March 2023 to May 2025. Notably, from September 2013 to March 2023, Terry contributed to All Response Media as the Head of TechOps, where responsibilities included integrating online and offline media channels. Terry's extensive career also includes roles such as Online Paid Visibility Manager at Ponderosa Communications Group and PPC Manager at Brass, along with foundational experience at Google as a PPC Account Developer. Terry's educational background features a BTEC National Diploma in Performing Arts from Park Lane College and A levels in Mathematics, Double IT, and Psychology from Abbey Grange 6th form.

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