Pippa Armes

Pippa Armes is an accomplished marketing professional specializing in content strategy and brand voice, currently serving as the Content Marketing Lead at TRM Labs since April 2024. Previously, Pippa held the position of Brand Marketing Director at Pendo.io, where strategic and creative brand initiatives were developed, including the creation of Pendo's first complete voice and style guide. With experience as a Senior Content Marketing Manager at Citrix, Pippa contributed to enhancing customer relationships and managing comprehensive content strategies across various projects. Other notable roles include Senior Content Strategist at New Kind and content strategist at EVOLVE Movement. Pippa earned a Master of Arts in Communication from The Johns Hopkins University and a Bachelor of Fine Arts in Dance and English from the Dominican University of California.