Tropicana Brands Group
Heide Tierney, MMR, currently serves as the Head of Integrated Insights & Analytics at Tropicana Brands Group, where efforts focus on establishing a leading insights and analytics function to drive growth. Previously, at Constellation Brands for over a decade, Heide held various senior positions, including Executive Head of Brand Management & Growth Excellence, where Heide pioneered a talent development program that elevated over 400 marketers. Additional roles included SVP of Consumer Insights & Trends and SVP of Business Intelligence, leading numerous insights initiatives across multiple beverage categories. Early career experience includes positions at ConAgra Foods and Kellogg's, with a strong foundation in consumer insights and market research. Heide earned a Master of Marketing Research from Southern Illinois University Edwardsville and a Bachelor of Science in Marketing from Bradley University, along with ongoing education at Harvard Business School.
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Tropicana Brands Group
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Tropicana Brands Group brings together an exciting, global portfolio of some of the world’s most iconic juice brands including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people and accelerate a vision to quench the world’s thirst for more delight and nourishment. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.