Heide Tierney

Heide Tierney, MMR, currently serves as the Head of Integrated Insights & Analytics at Tropicana Brands Group, where efforts focus on establishing a leading insights and analytics function to drive growth. Previously, at Constellation Brands for over a decade, Heide held various senior positions, including Executive Head of Brand Management & Growth Excellence, where Heide pioneered a talent development program that elevated over 400 marketers. Additional roles included SVP of Consumer Insights & Trends and SVP of Business Intelligence, leading numerous insights initiatives across multiple beverage categories. Early career experience includes positions at ConAgra Foods and Kellogg's, with a strong foundation in consumer insights and market research. Heide earned a Master of Marketing Research from Southern Illinois University Edwardsville and a Bachelor of Science in Marketing from Bradley University, along with ongoing education at Harvard Business School.