Trotman Auto Group
Matthew Shirlaw is a seasoned automotive executive with extensive experience in management and sales operations. Currently serving as Managing Partner at Abbotsford Chrysler since January 2019, Matthew also holds the position of President at the Abbotsford Executives Association since January 2021. Additionally, Matthew has been with Trotman Auto Group since June 2014, serving as both General Manager and Director of Sales and Marketing. Prior experience includes a role as Dealer Operations Manager for the Pacific region at FCA Fiat Chrysler Automobiles, overseeing sales operations for 45 dealers with annual sales exceeding $750 million. Matthew holds a Bachelor of Arts (B.A.) Hons in Criminology/Sociology and a Diploma in Criminology, both from the University of the Fraser Valley.
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Trotman Auto Group
Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group, also known as "TAG", is an industry-leading, diversified dealer group representing 14 major OEM brands through 12 dealerships located across British Columbia. At TAG, we take a different road. We lead with our core values and we are deeply committed to delivering exceptional customer experiences. We appreciate that our customers entrust us with one of their most important purchase decisions, and we work hard to earn that loyalty. We are known to have a palpable "buzz" when you walk into one of our stores with breakaway spirit and organizational culture. Our business is a people business, and we constantly invest in our team’s development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led. Once you’re part of the team, you’re part of the TAG family. We don't just expect the change; we are part of it. We are the proud recipients of the following; Awarded Canada's Best Managed (2017 & 2018) - The Best Managed Companies program celebrates the top private businesses in Canada. Canada’s Best Managed Companies is one of the country’s leading business awards program recognizing Canadian-owned and managed companies for innovative, world class business practices. TAG continues to demonstrate industry leadership in growth, profitability and employee retention. Awarded the Canadian Automotive Dealer’s Association’s Industry Laureate Award for Business Innovation - TAG was awarded for initiatives that significantly enhance performance and broaden the scope of business across the Industry.