Matt Harris

VP Of Marketing at Trove Brands

Matt Harris has a diverse work experience spanning multiple industries. Matt is currently the Director of Product Marketing at Trove Brands, a position they have held since March 2022. Prior to this, Matt worked at General Mills for seven years, where they held various brand management roles. As the Brand Manager for Snacks, they led the eCommerce, strategic channels, and P&L strategy for a $2 billion portfolio of snack brands. Matt also served as the Senior Associate Brand Manager for Nature Valley, Fruit Snacks, and Yoplait, where they successfully implemented strategies that drove record-breaking sales growth. Before joining General Mills, Matt gained experience in brand management as an intern at Johnson & Johnson. Matt also worked as the Manager of Marketing Analytics and a Senior Marketing Analyst at Arby's Restaurant Group, Inc., where they implemented pricing strategies and led cross-functional teams on coupon and menu development strategies. Matt's early career includes roles as an Analyst at FleetCor, where they pioneered new strategies that significantly increased revenue, and as a Volunteer Representative at The Church of Jesus Christ of Latter-day Saints. Overall, Matt Harris has built a strong background in brand management, marketing analytics, and product marketing through their various roles in different industries.

Matt Harris earned their Master of Business Administration (MBA) degree from Duke University - The Fuqua School of Business between 2013 and 2015. Prior to that, they obtained their Bachelor of Science (BS) degree in Business Management from Brigham Young University between 2004 and 2010.

Links

Previous companies

General Mills logo
The Church of Jesus Christ of Latter-day Saints logo
Johnson & Johnson logo
Arby's Restaurant Group logo
Fleetcor logo

Timeline

  • VP Of Marketing

    January 1, 2024 - present

  • Director Of Product Marketing

    March, 2022