Do you clean your clothes? We're guessing you answered yes. If not, we're happy to be meeting you at a distance. 

Now, would you change your laundry detergent if you found something that worked as well, cost the same and was as convenient as what you're using now but was better for the planet? Tru Earth was born because the majority of you just answered yes.

Ryan McKenzie, Brad Liski and Kevin Hinton all have one thing in common – an unhealthy appreciation for unicorns. Okay, they have two things in common: they are also parents and want to leave the earth a better place for their kids. Technically that's three things but let's stay on target.

As the Founders of Tru Earth, Ryan, Brad and Kevin are just like the rest of us – they want to make healthier choices for the environment, yet they realize convenience is key. But when Ryan found himself watching one kid show in particular (yes with his kids, although we don't blame you for asking) and saw the endless parade of plastic packaging they were seemingly promoting, he thought, "this is insane!".

So when the group uncovered a laundry detergent alternative that was supposed to be just as good, just as convenient and just as affordable as standard options, they said exactly what you would say – NO WAY!

But then they tried it, and it worked. So they asked other people to ty it, and it worked. Then they asked 150 people to pay for a subscription order, and 1,500 people said "yes." Within twelve months, Tru Earth was serving 60,000 people in 40 countries, and the planet continues to be better for it.

Today, Tru Earth is growing by leaps and bounds (not unlike how a unicorn jumps) because our products work, and they're an easy way to treat our planet better. Are we perfect? No, only unicorns are perfect… okay, too far. But we believe this is one simple thing we can do for the earth and our kids, and we hope you will too.

Tru Earth

Tru Earth's headquarters in Port Moody, Canada

Brad Liski

Kevin Hinton

Darren Gross

Basak Karamehmet

Saam Kordestani

Anita Spiller

The Leadership Team at Tru Earth is responsible for steering the company's vision and strategy, ensuring that innovative and environmentally-friendly laundry solutions reach consumers effectively. This team, comprised of the CEO, COO, CFO, and Vice President of ESG, collaborates to oversee operations, financial management, and sustainability initiatives, all while fostering a culture of growth and responsibility. They are dedicated to driving the company's mission of providing convenient, eco-friendly products that positively impact the planet for future generations.

Leadership Team

The Operations Team at Tru Earth is responsible for ensuring that the company's innovative laundry detergent reaches customers efficiently and effectively. They oversee the supply chain, manage e-commerce platforms, and optimize sales and customer experience processes, all aimed at delivering a sustainable product while maintaining high levels of convenience and customer satisfaction. Their goal is to streamline operations and support Tru Earth's mission of providing eco-friendly alternatives for conscious consumers.

Operations Team

The Marketing Team at Tru Earth is dedicated to promoting eco-friendly laundry solutions that resonate with environmentally conscious consumers. They craft compelling brand narratives, drive customer engagement through targeted email campaigns, and implement innovative marketing strategies to amplify Tru Earth’s commitment to sustainability. Their goal is to educate and inspire customers about the benefits of choosing a planet-friendly alternative, all while ensuring convenience and affordability.

Marketing Team

The Sales Team at Tru Earth plays a crucial role in driving the company's mission to offer eco-friendly laundry solutions. They work to establish and maintain relationships with key retailers and partners, identifying new market opportunities and promoting the benefits of Tru Earth products. Through strategic outreach and effective communication, the team aims to increase customer subscriptions and expand the brand's presence across North America, ensuring that more families can make sustainable choices for their laundry needs.

Tru Earth

Org chart

Teams

Leadership Team

Operations Team

Marketing Team

Sales Team

Offices

Tru Earth

Org chart

Teams

Leadership Team

Operations Team

Marketing Team

Sales Team

Offices

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