Joe Maxwell

Tru Vue is a manufacturer of high performance glazing products for the custom picture framing, museum, photography and engineered optics markets. We are a leader in engineering specialized glazing with our proprietary anti-reflective and UV protective coatings. Founded in 1946 as Chicago Dial, Tru Vue began as a manufacturer of glass for radio dials and later TV screens. One of the company’s first innovations was a process that etched the glass on TV screens, creating a non-glare surface that refracted light and allowed for a much clearer picture. This etched glass product is what brought Tru Vue into the picture framing market in 1970. Discovering that etched-glass technology eliminated the mirror-like reflections associated with framed art, Tru Vue again brought about industry-changing innovation with the introduction of double-sided, etched non-glare picture framing glass. Today, Tru Vue sets the standard in glazing that enhances, protects, and beautifies. From custom framing to conservation and preservation in museums and galleries across the globe, to digital displays in automobiles, medical devices and kiosks, Tru Vue is known as a leader and innovator in the protection and conservation of all things framed and displayed. Whether it’s Museum Glass®, Conservation Clear® and Conservation Reflection Control®, or our acrylic glazing products including Optium Museum Acrylic®, TruLife® and Vista AR® no other company has such a complete portfolio of high-performance glazing options as Tru Vue. Tru Vue is a subsidiary of Apogee Enterprises, Inc.