Leda Rosenthal is a seasoned professional with extensive experience in the caregiving and aging sectors. Currently serving as the Director of Growth and Advisor at Trualta since November 2020, Leda previously founded Alz You Need, a digital marketplace that connects families with technological solutions for caregiving from January 2016 to September 2022. Additional roles include Sales at LinkedIn from October 2018 to April 2021, and Advisor positions at the Centre for Aging + Brain Health Innovation and Silver Moonshots, focusing on innovations for brain health and the older adult market, respectively. Leda holds a Bachelor of Arts in Environmental Geography and International Relations from Colgate University and has studied abroad at James Cook University, a leading environmental research institution.