True Alliance is one of the largest privately owned retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. 

True Alliance are the custodians of world-class brands such as Speedo, The North Face, Lacoste, LEE, Wrangler, Riders, UGG, Ben Sherman, Nautica, J.Crew, Madewell, Teva, Rockport & Kipling and more!

Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne and Auckland.

Apparel & Fashion

Retail

True Alliance

David Smith

Nathan Baxter

Michael Welch

Grace Leadbetter

Andrew Davis

Clair Mortimer

James Williamson

Caroline Marvelli

Gertjan Hondebrink

Ishara Senevirtane

Roni Perlov

Alex Hutchins

The Leadership Team at True Alliance is responsible for setting the strategic direction of the company, overseeing operational efficiency, and ensuring financial performance across all business units. Comprising the CEO, Chief Financial Officer, and Chief Operating Officer, this team drives growth initiatives, fosters brand development, and nurtures corporate culture to maintain True Alliance's position as a leader in the premium retail market.

Leadership Team

Marketing & Brand Management

Digital Marketing Team

Sales and Account Management

Leadership Team

About

Team members

Other teams at True Alliance

Marketing & Brand Management

Digital Marketing Team

Sales and Account Management