Marketing & Brand Management

The Marketing & Brand Management team at True Alliance is responsible for developing and executing marketing strategies that elevate the presence of renowned brands like Speedo, Teva, and Lacoste in the Australian and New Zealand markets. This team focuses on brand positioning, consumer engagement, and driving sales through innovative campaigns, digital marketing initiatives, and strategic partnerships, while ensuring consistent brand messaging across all channels. By leveraging market insights and customer data, they aim to enhance brand loyalty and maximize growth opportunities within the competitive retail landscape.