Joanna Ifrah

Chief Creative Officer & Co-Founder at True Anthem

Joanna Ifrah has a strong background in the music industry, starting in 1991 as a Senior Vice President of A&R at Sony Music/Columbia Records. Joanna then moved to Warner Bros. as a Senior Vice President of A&R from 2000 to 2002, followed by a role as Senior Vice President of A&R at EMI Music from 2002 to 2005. In 2008, Joanna co-founded and became the Chief Creative Officer of trueAnthem, where they developed a patent-pending technology called Social Genome to identify social influencers and connect social media measurement with traditional advertising metrics.

Joanna Ifrah's education history begins in 1988 when they enrolled at New York University. Joanna pursued a Bachelor of Arts degree in Music Business and studied at the institution until 1991.

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