Helen Ford is an experienced professional currently serving as an Innovation Analyst at True since January 2024. Previously, Ford worked as a Consulting Strategy Analyst at Accenture from November 2021 to October 2023 and held the position of Corporate Development Analyst at Eight Fifty Food Group from September 2020 to September 2021. Early career experiences include working as a waitress and bar staff at Easingwold Golf Club and Lucky Days Cafe, where teamwork and customer service skills were developed. Additionally, Ford served as the Ladies Hockey Captain at the University of Nottingham, showcasing leadership and organizational abilities. Education credentials include a degree in Economics from the University of Nottingham, coupled with foundational education at St Peter's School, York.