Marcel Solorzano is a seasoned digital marketing professional with extensive experience in paid search strategy and execution, particularly for nonprofit organizations. Currently serving as Paid Search Supervisor at True North Inc. since November 2015, Marcel manages a substantial portfolio of accounts, ensuring performance aligns with key performance indicators. Previous roles include Senior Paid Search Analyst and Paid Search Analyst, where Marcel developed expertise in digital marketing, including Blogger Outreach and social media engagement. Marcel's background encompasses a variety of positions in advertising operations, legal assistance, and marketing strategy, complemented by a BA in Urban Planning from Stanford University and training in digital marketing from General Assembly.