Rod Edwards Dip P.f.a.

Rod Edwards Dip P.F.A. is a seasoned professional with over 20 years of experience in the financial services sector, specializing in wealth management. Currently serving as a Wealth Management Partner at True Potential LLP since June 2021, Rod previously held the position of Wealth Manager at GPFM Financial Planners from November 2012 to June 2021. Rod’s extensive background includes significant roles at leading investment and insurance companies such as JP Morgan, Zurich, Standard Life, Prudential, and AEGON. Notably, Rod was recruited as the London Region Sales Manager at Zurich Intermediary Group from October 2008 to October 2012 to establish a new sales office aimed at enhancing Zurich’s intermediary proposition. Prior positions include roles as Executive Sales Consultant at AEGON Scottish Equitable, Senior Sales Consultant at Standard Life, and Sales Consultant at Zurich IFA Group.