Obsessed with being the best, TRUE Sports delivers premium sports equipment unmatched by any others through years of research and innovative technologies.

Consumer Goods

TRUE Sports

TRUE Sports' headquarters in Memphis, TN, United States

Chris Considine

Doug Linder

Jason Jenne

Patrick Lefebvre

Don Brown

Ashley Davis

The Sales and Marketing Team at TRUE Sports is dedicated to driving company growth through strategic promotion and sales of premium sports equipment globally. This team focuses on developing and executing marketing campaigns, managing customer relations and accounts, optimizing eCommerce strategies, and expanding international market presence. By leveraging innovative technologies and detailed market research, they aim to enhance brand visibility and secure new sales opportunities across various sports sectors such as hockey, golf, and lacrosse.

Sales and Marketing Team

The Leadership Team at TRUE Sports is responsible for setting the strategic direction of the company, driving operational excellence, and fostering innovation in premium sports equipment. Comprising key executives from various domains such as marketing, finance, human resources, and global operations, the team collaborates to ensure that TRUE Sports maintains its commitment to quality and cutting-edge technology while enhancing brand presence and market penetration. Their collective expertise promotes a culture of excellence aimed at achieving sustainable growth and exceptional customer satisfaction.

Leadership Team

The Engineering & Manufacturing team at TRUE Sports innovates and develops premium sports equipment by leveraging cutting-edge technology and in-depth research. This team, comprising design engineers, a product graphic designer, and specialists in process improvement and technology, collaborates to create and refine high-performance golf composites and other sports equipment, ensuring the highest level of quality and performance in the industry.

Engineering & Manufacturing

The Operations Team at TRUE Sports oversees the end-to-end supply chain and manufacturing processes, ensuring efficient production and delivery of premium sports equipment. They manage sourcing, logistics, and steel manufacturing to uphold the company’s commitment to innovation and excellence.

Operations Team

The Human Resources team at TRUE Sports is responsible for managing employee relations, recruitment, and talent development to ensure a motivated and high-performing workforce. They handle everything from onboarding new hires to implementing HR policies and fostering a positive workplace culture that aligns with the company's commitment to excellence.

TRUE Sports

Org chart

Teams

Sales and Marketing Team

Leadership Team

Engineering & Manufacturing

Operations Team

Human Resources

Offices

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