Jay Ku

Jay Ku is the Chief Commerce Officer at TrueCar, Inc., responsible for improving traffic conversion through consumer traffic, customer acquisition, marketing campaigns, channel diversification and user segmentation.

Jay has extensive experience in full-funnel marketing, having joined the company from Nogin, a tech-enabled marketing and ecommerce agency, where he served as Executive Vice President and Chief Commerce Officer. While there, he oversaw all acquisition, retention, product marketing and other functions for more than 20 brands. Prior to Nogin, Jay developed full-funnel marketing campaigns for brands such as Ford, Toyota, Modcloth, Hurley, Ulta, Whole Foods and other consumer brands. He has built cross-platform strategies to drive engagement and sales through online retail and direct-to-consumer channels.

Jay holds a B.A. from Harvard University.