Zach Wendkos

Chief Revenue Officer (CRO) at TrueFire Studios

Zach Wendkos has a diverse work experience spanning various roles and industries. Zach began their career as a Marketing Intern at Aspen Interactive in 2003, where they assisted in the development of sports-related promotional campaigns. Zach then moved on to the Tampa Bay Devil Rays as a Marketing & Promotions Intern in 2004, where they organized and coordinated baseball camps for children and helped with game-day promotions.

In 2006, Wendkos joined 361 Sports + Event Marketing as a Marketing Assistant, primarily supporting marketing efforts. The following year, they became a Sales Assistant in U.S. Business Development at IMG, where they worked on sales-related activities. Zach then briefly worked as a Director at Frozen Ropes in 2008.

Wendkos joined TrueFire in 2009 as the Director of Marketing & Media. During their tenure, they played a crucial role in increasing online sales, website traffic, and referral traffic through various marketing initiatives. In 2014, they were promoted to Chief Experience Officer (CXO), responsible for enhancing the overall user experience.

Wendkos continued their career at TrueFire Studios, starting in 2022 as the Head of Partnerships & Business Development. Zach provided leadership in developing strategic partnerships and driving business development. In 2023, they took on the role of Chief Revenue Officer (CRO), overseeing all revenue-generating activities, marketing initiatives, and SEO strategies for the company and its brands.

Throughout their career, Wendkos has demonstrated expertise in marketing, business development, revenue optimization, and team leadership.

Zach Wendkos completed their undergraduate education from 2002 to 2006 at Princeton University, where they earned their A.B. degree in Economics. Following a gap of a few years, they pursued further education from 2009 to 2011 at the University of South Florida. During this period, Zach obtained their MBA degree with a focus on Marketing & Finance.

Links

Timeline

  • Chief Revenue Officer (CRO)

    March, 2023 - present

  • Head of Partnerships & Business Development

    January, 2022