Abby Tuke

Abby has always been moved by the power of stories, so it’s fitting that her career has revolved around identifying, articulating, and visually representing various companies’ core narratives—or, as she puts it, “their reasons for being.” As Truepoint’s senior marketing manager, Abby crafts, coordinates, and executes the firm’s marketing strategy. She is especially skilled at staying focused on the big picture without forsaking the important details. She manages Truepoint’s entire communications calendar, which includes digital content, special events, marketing materials, and public relations efforts. She has strengthened Truepoint’s digital strategy and diversified the firm’s advertising and communications outlets. She also acts as Truepoint’s brand manager, providing messaging guidance and encouraging enthusiasm and adoption across the firm. Abby enjoys simplifying technical, financial issues in order to educate audiences and illustrate the value that Truepoint provides.