Barbara Caldwell

Barbara Caldwell is an accomplished marketing professional with extensive experience in developing and executing creative marketing strategies across various sectors. Currently serving as the Marketing Manager at Trulieve since July 2023, Barbara collaborates with national marketing teams to create actionable campaigns and ensures product launch optimization. Prior to this role, Barbara spent over six years at GEICO, where significant contributions included supervising teams for integrated marketing campaigns, enhancing performance through evaluations, and managing substantial budgets. Barbara also led initiatives that resulted in increased utilization of marketing programs and successfully implemented an online platform for co-op marketing claims. Barbara's professional journey spans roles in marketing, project management, and administrative support, with a strong foundation in communication and relationship building. Barbara holds a BBA in Marketing from Howard University.