Gina Collins

Gina Collins is currently the Chief Marketing Officer at Trulieve. Gina was formerly the Chief Brand Officer at Magical Brands from January 2020 to March 2022. Prior to that, they were the Chief Marketing Officer at Outback Steakhouse from January 2017 to December 2019.

At Outback Steakhouse, Collins was responsible for communicating and protecting the brand’s reputation and positioning. Gina oversaw the development and implementation of creative brand activation, awareness, and consideration strategies. Under their leadership, the company achieved YOY sales growth of 4% and 1% in traffic within a declining industry trend. Additionally, they grew YOY increase in online ordering / e-commerce sales from $13.6M to $32.8M.

Collins has received several awards for their work in marketing, including the i-com Data Creativity Award in 2019.

Gina Collins has a Bachelor of Business Administration from Georgia State University and a MS in Management of Technology and Product Innovation from the University of Alabama.

Gina Collins reports to Kim Rivers, CEO. They work with Chris Kelley - Director of Wholesale, Jason Pernell - CIO, and Tim Morey - Chief Sales Officer.