Chris Simms is a Product Design Director with over 10 years of experience in UX, product design, and leadership across various settings, including agency, client-side, and startups. Currently serving as the UX & Interaction Design Manager at TruRating, Chris leads the UX and interaction design function for consumer-facing platforms. Previously, Chris held roles such as Head of Delivery & Operations (UX) at Active Housing by Plentific and Product Design Manager (UX) at EMIS Health, focusing on user-centric solutions in SaaS. Chris is an active member of the Interaction Design Foundation and possesses a strong understanding of human-computer interaction, user-centered design, and design thinking methodologies.
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