Jerney van Poorten

Jerney van Poorten has a diverse work experience spanning various industries and roles. Jerney started their career as a Copywriter at Coolblue in 2014, where they focused on creating creative and customer-centric product and advice pages. Jerney then moved on to become the Blog Manager for Coolblue, where they developed and implemented a content strategy for the company's blog.

In 2015, Jerney started their own blog, "Jerney from the Blog," where they served as the owner and blogger until 2018. During this time, they also worked as a Columnist for Ze.nl, a popular women's website, where they wrote weekly columns that sparked discussions.

Jerney also gained experience in PR and communications as a PR employee at TALK ABOUT PR & Communicatie, where they wrote press releases, organized barter deals, and liaised with journalists. Additionally, they worked as a PR Medewerker at Stefan Segers Fotografie, collaborating with lifestyle brands to generate media attention.

In 2012, Jerney worked as an Online Media Specialist at Monsoon Accessorize, creating online content for the Dutch and Belgian Facebook pages. Jerney successfully grew the brand's fan base during their tenure.

Most recently, Jerney joined Trust International B.V. in 2021 as the Head of Content, where they are responsible for overseeing content strategies and implementation.

Throughout their career, Jerney has demonstrated their expertise in brand strategy, content creation, social media management, and PR.

Jerney van Poorten attended Breda University of Applied Sciences from 2005 to 2010, where they obtained a Bachelor's degree in Travel Trade Management. Afterward, they pursued further education at Inholland University of Applied Sciences from 2010 to 2012, earning an Associate Degree in Crossmediale Communicatie.