Joana Fatima Sinel

Joana Fatima Sinel is an accomplished marketing professional with extensive experience in performance marketing, SEO, and analytics across various industries. Currently serving as the Performance Marketing Lead at Trust Wallet since September 2022, Joana drives initiatives in SEO, ASO, and performance marketing. Previously, Joana held the position of Senior Data Scientist at talabat, managing tracking implementation and streamlining collaboration between business and engineering teams. Joana's expertise in SEO has been further demonstrated in roles as Technical SEO Manager at Property Finder and Regional Assistant Manager for SEO & Performance Marketing at Grab. Joana's career also includes key positions at iProspect and Performics, where strategic project planning and SEO campaign management for notable clients were pivotal responsibilities. Early experience as Digital Marketing Coordinator/Social Media Manager at ZigZag Advertising laid the foundation for a robust marketing career.