Beth Hetrick

Beth Hetrick has a diverse work experience spanning several companies. Beth is currently working at TMB (Trusted Media Brands) as the Executive Director of Marketing Activation since July 2023. Prior to this role, they held the position of Senior Director of Marketing Activation from February 2022 to July 2023. Beth also worked as part of the Marketing Activation Team, supporting content production operations for various client campaigns, from October 2021 to February 2022.

Before joining TMB, Beth worked as a Marketing and Client Services Consultant from November 2019 to October 2021, where they provided support across various sectors and helped establish marketing strategies for projects like the Popular Science Best of What's New Awards.

Prior to their consultancy role, Beth held various positions at Bonnier Corporation starting from June 2008. Beth was the Group Director of Marketing Strategy and Operations from January 2016 to November 2019, where they led digital and social media efforts and generated additional revenue through branded content and influencer video campaigns. Beth also served as the Group Director of Marketing Activation from September 2012 to January 2016 and as the Director of Partnerships and Events from June 2008 to September 2012.

Beth's early career includes working at Time Inc. from January 2004 to June 2008 as a Sales Development Director, where they successfully achieved business development revenue goals by creating compelling proposals and go-to-market collateral.

Overall, Beth Hetrick has a strong background in marketing activation, strategy, client services, and business development across various industries.

Beth Hetrick attended Penn State University, where they obtained a Bachelor of Arts degree in Advertising. In addition, they have obtained certifications in Marketing Analytics from Udemy in 2021 and Google Analytics from Udemy in 2020.