Cassy Richardson

Vice President, SEO & Digital Performance at TMB

Cassy Richardson has a strong background in digital marketing and SEO. Cassy currently holds the position of Vice President of SEO & Digital Performance at TMB (Trusted Media Brands) since January 2024. Prior to this, they served as the Senior Director of SEO and Director of SEO at the same company from August 2021 to January 2024 and from July 2023 to January 2024, respectively. Before joining TMB, Cassy worked at Trivera as the Search Marketing Director from June 2019 to October 2020 and as a Senior SEO & PPC Strategist from June 2018 to July 2019. Additionally, they have experience at ARI Network Services, Inc. as the Digital Marketing Director & Team Lead from December 2017 to June 2018 and as a Sr. Digital Marketing Account Manager from March 2016 to December 2017. Cassy's early career involved working at Beyond Private Label as a Partner Account Coordinator & Digital Strategist from July 2014 to March 2016, Senior Account Manager Team Lead from February 2013 to July 2014, and Account Manager from December 2012 to February 2013. Throughout their work experience, Cassy has demonstrated expertise in SEO strategy, keyword research, content development, technical audits, and team training.

Cassy Richardson studied American History (United States) at the University of Wisconsin-Milwaukee. Cassy later obtained certifications in Google AdWords (Search Advertising), Google Analytics, and Digital Media Sales from Google in 2019.

Links

Previous companies

ARI Network Services logo
Beyond Private Label logo

Timeline

  • Vice President, SEO & Digital Performance

    January, 2024 - present

  • Senior Director, SEO

    July, 2023

  • Director, SEO

    August, 2021

  • SEO Manager, Reader’s Digest & Taste Of Home

    October, 2020

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