Truth Initiative
Kyla Hsia currently serves as the Senior Manager of Digital Strategy and Content Marketing at Truth Initiative, a role assumed in March 2023. Prior to this position, Kyla worked as a Senior Digital Strategist at AFL-CIO, where responsibilities included managing a public-facing email program and an SMS program, along with leading digital training sessions for unions. Experience also includes managing digital trainings and fellowships at Priorities USA, overseeing multi-day training events, and running a Fellowship Program. Kyla previously held positions at Planned Parenthood Federation of America, AAAS, and multiple marketing firms, gaining substantial expertise in digital marketing, public relations, and campaign management. Academic credentials include a Bachelor of Science in Business Administration from American University, with additional study abroad experiences in international business and Mandarin Chinese.
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Truth Initiative
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Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement.We’ve helped bring teen cigarette use down from 23 percent in2000 to 6 percent in 2016. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.