Truth Initiative
Paul Croteau is an experienced marketing professional with a robust background in digital marketing, lead generation, and campaign management across various industries. Currently serving as the Marketing Manager of Innovations at Truth Initiative since June 2018, Paul optimizes marketing automation and supports content creation. Prior roles include Marketing positions at Wellbeats, Medicom Health, and the International Association of Amusement Parks and Attractions, where Paul developed and executed diverse marketing strategies, managed budgets, and coordinated international teams. Education includes a Bachelor's degree in Marketing from the University of North Dakota.
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Truth Initiative
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Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement.We’ve helped bring teen cigarette use down from 23 percent in2000 to 6 percent in 2016. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.