Ismael L.

Ismael L. is an experienced digital analyst currently serving as a Senior Digital Analyst at TRUth Advertising since March 2022, where responsibilities include implementing over 120 tags and managing ad and web data tracking. Prior to this role, Ismael held the position of Analytics Manager at HLK from September 2021 to February 2022, overseeing more than 20 reports and utilizing data visualization tools for insights. Earlier experience as a Digital Analyst at webpopular.net involved researching and implementing over 100 SEO improvements for multiple websites. Ismael also worked as a Research Analyst at Texas State University, where supervision of focus groups and analysis of assessment reports contributed to faculty curriculum enhancements. Ismael holds a Master of Science in Marketing Research and Analysis from Texas State University, obtained in 2020.