Liz Zweigle

Liz Zweigle is an experienced marketing professional with a strong background in digital marketing, admissions, and enrollment management within the education sector. Currently serving as the Chief Operating Officer at Truth Tree since July 2021, Liz oversees digital marketing services for schools, including Google Ads, SEO, and content marketing. Prior roles include Director of Marketing and Sales and Director of Enrollment Management and Marketing at Lowell School, where Liz led initiatives to enhance school enrollment and retention strategies. Additional experience includes directing marketing and communications at Holton-Arms School and the University of Illinois at Chicago, where significant accomplishments earned multiple national awards. Liz holds a Master’s degree in Public Administration with a focus on Marketing Research from the University of Illinois Chicago and a Bachelor’s degree in English and Communication Arts from North Park University.