TSC | Previously The Starr Conspiracy
Beth Driscoll is an experienced growth consultant and revenue leader, currently working as a Growth Consultant at TSC since January 2025 and as a Partner at Blue Creek Growth Consulting since December 2024. Driscoll previously served as Chief Revenue Officer at Achievers, where significant revenue growth was achieved, and at Experlogix, Inc., leading a successful global sales and client success team. Driscoll's background includes a Chief Revenue Officer role at Inspire Software, focused on enhancing employee experiences through technology, and over two decades at O.C. Tanner, where leadership was provided to a global sales organization. Initial entrepreneurial experience was gained as Founder and CEO of Innovative Marketing and Promotions. Academic qualifications include a degree from Florida State University.
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TSC | Previously The Starr Conspiracy
TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.