Ada Weng

Ada Weng is a skilled marketing professional with extensive experience in performance marketing and brand effectiveness. Currently serving as a Performance Marketing Consultant at TSG Consumer Partners since April 2024, Ada supports performance marketing strategies for portfolio companies. Previously, Ada contributed to Winston Francois as a Performance Marketing specialist from October 2022 to September 2024, where responsibilities included developing tailored marketing strategies and analyzing campaign performance. At DiDi from July 2020 to April 2023, Ada held multiple roles, including Global Brand Effectiveness Lead, focusing on brand marketing measurement and market strategy optimization. Prior experience includes a Senior Growth Marketing Manager position at Uber and an SEM Specialist role at Hotels.com, showcasing a strong background in data-driven marketing and campaign management. Ada holds a Master's degree in Business Analytics and a Certificate in User Experience Design from Southern Methodist University, along with a Bachelor of Business Administration in Accounting and Advertising from Xiamen University.