Vivian Kouplen has a diverse work experience spanning over three decades. Vivian most recently worked as the VP of Business Intelligence at TTCU Federal Credit Union starting from July 2023. Prior to that, Vivian held the position of Director of Business Intelligence at the same organization from December 2018 to July 2023.
Before joining TTCU, Vivian worked at PennWell, where they held various roles. From June 2013, they served as the Director of E-Marketing Solutions. In this role, they led a large cross-functional team and managed multiple projects for over 40 brands worldwide. Vivian's responsibilities included targeted segmentation, marketing automations, brand promotions, event promotions, and more. Vivian also provided recommendations to stakeholders for increasing ROI through quarterly Project Health Checks.
At PennWell, Vivian also served as the Sr. Email Product Manager from an unspecified date in 2011 to 2013. Vivian was responsible for audience data management and created scalable email solutions for 50+ brands, resulting in increased website traffic, revenue, and profits. Additionally, Vivian played a key role in revenue-generating marketing automation products.
Prior to these roles, Vivian worked as the Product Manager with an email emphasis from an unspecified date in 2007 to 2011 at PennWell. During this time, they designed and coded 200 distinct email newsletters, leading to significant revenue growth. Vivian also provided strategies and oversight for growing newsletter products across 35 brands.
Vivian's earliest work experience was at CITGO Petroleum, where they worked as the Sr. Systems Analyst from 1989 to 2007.
Overall, Vivian Kouplen has a strong background in business intelligence, e-marketing solutions, and systems analysis.
Vivian Kouplen obtained a Bachelor of Science degree in Computer Science from Oklahoma State University, having completed their education at the university between 1985 and 1989.
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