Sophia Alfred

Sophia Alfred is an experienced Senior Account Manager currently at Sparks, formerly the Freeman Company, with a robust background in account direction and business development. With previous roles including Director of Business Development at INVNT GROUP and Account Strategist at VIVA Creative, Sophia has successfully led new account acquisition and strategized to drive revenue growth. Other notable experiences include serving as Director of Strategic Partnerships at iHeartMedia, where significant new business was secured, and as Director of Venue Sales at Live Nation Entertainment, generating substantial premium seating revenue. Earlier career highlights include roles with the Washington Redskins managing partnerships and sales, along with experience at Sport and Spine Rehab and various internships in public relations and event management. Sophia holds a Master's degree in Public Relations/Corporate Communications from Georgetown University and a dual Bachelor of Science degree in Public and Community Health & Kinesiological Sciences from the University of Maryland.