Amy Tidball

Amy Tidball is an experienced professional in the tourism and travel industry, currently serving as the Strategic Yield General Manager at TUI since September 2016, where responsibilities include leading projects in pricing and yield departments to enhance growth and profitability. Prior roles at TUI include Dynamic General Manager for a new Accommodation Only product line, Senior Commercial Manager for products, pricing, and ancillaries, and Product Strategy Manager, focusing on strategic alignment across various teams. Amy's career began with a role as an Assistant Analyst at the Civil Aviation Authority, supporting risk management processes. Amy holds a Bachelor's Degree in Tourism Management from Bournemouth University and has completed a range of roles in the hospitality sector during earlier education.