Digital Marketing and Customer Experience

The Digital Marketing and Customer Experience team at TUI Group focuses on enhancing customer engagement and optimizing online sales through innovative marketing strategies and seamless digital experiences. This multidisciplinary team, comprising experts in digital marketing, customer insights, SEO, and content creation, collaborates to design and implement campaigns that drive brand loyalty and conversion across various platforms. By leveraging data analytics and customer feedback, they aim to create a compelling and personalized journey for travelers as they plan and book their trips.