Rachael Kelly

Rachael Kelly is an experienced web content strategist currently serving as the Manager of Web Content Strategy at Tulane University since April 2023, where responsibilities include governance and improvement of web and email communications aligned with university branding. Previously, Rachael worked at Camunda from October 2020 to April 2023 as the Manager of Web Analyst, focusing on optimizing the website for marketing and sales while implementing tracking strategies through Google Tag Manager and Google Analytics. Rachael also has a background as a Web Analyst at Boise State University from July 2013 to October 2020, driving digital strategy and managing the web CMS environment. Earlier career experiences include self-employment in web development, project management at Micron Technology, and data analysis at J.R. Simplot Company. Rachael holds a BS in Biology from The College of Idaho and an MBA from Northwest Nazarene University, along with a Professional Certificate in Predictive Web Analytics for Higher Ed from Higher Ed Experts.