Alessandra Harue Nogueira

Product Designer at Tupi

Alessandra Harue Nogueira is a Product Designer currently employed at Tupinambá since March 2024, focusing on enhancing the electric vehicle charging experience in Brazil through intuitive digital solutions. Previously, Alessandra worked at IBM from April 2021 to March 2024 as a Product Designer for major clients such as Petrobras and Cemig, where the role involved improving customer interactions with digital platforms. Earlier experience includes a position as a UX/UI Designer at CARGOBR, contributing to modernizing traditional practices with technology, and a Digital Designer role at Target Mais Publicidade, creating various digital marketing materials. Alessandra's educational background includes an executive program in Applied Design Thinking and Storytelling from California State University, Northridge, and a Bachelor's degree in Graphic Design from Centro Universitário Senac. Additional training encompasses courses in User Experience, Digital Arts, Agile Management, and Photography.

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