Jairo González

Jairo González Monje is an accomplished business professional and entrepreneur, serving as Partner and Founder of Turnaround Projects since May 2012, focusing on restructuring distressed companies in the hospitality, manufacturing, distribution, and service sectors. Jairo has extensive experience in the hotel industry, having held key positions including CEO of B&B HOTELS Group and CEO of B&B HOTELS IBERIA, where ★ Jairo led significant growth and digital transformation initiatives. Jairo's career also includes leadership roles at Sidorme Hoteles and INYPSA, as well as board memberships in renewable energy and surveying companies. Jairo holds multiple degrees from prestigious institutions, including an Executive Education program at Harvard Business School and an EMBA from IESE Business School.