Shelby Farrell

Shelby Farrell, MBA, currently serves as the Sr. Content Marketing Manager at UltraSignup, where the focus is on promoting trail running through engaging content. In addition, Shelby has been a Brand Ambassador and Content Creator for Turtle Fur since 2016, expanding brand recognition through digital strategies. As a Creative Marketing Professional at SHELBZZF, Shelby specializes in optimizing marketing ecosystems for small businesses, particularly in organic marketing strategies for outdoor shops. Previous roles include Sr. Partnerships Marketing Manager at COROS Wearables, where Shelby secured athlete contracts and directed key event partnerships, and Media Megalodon at goodr, where strategic digital marketing initiatives were implemented. Shelby's diverse experience includes ski instruction, serving in hospitality, and promoting brands through various channels, complemented by a Master's degree in Business from Champlain College and a Bachelor's degree in Psychology and Art from Saint Michael's College.